Interview with Mr. Pranav Jha Founder of AP Web World

A Digital Marketing Entrepreneur runs his marketing agency and gives professional lectures on a regular basis on the basis of Industry experience. He has catered more than 1400+ clients over 10 years in digital marketing globally with a full-fledged team of expert professionals

Company:

• AP Web World – Digital Marketing Company:Running a successful Digital marketing agency  known as a famous digital marketing consultant with a dedicated in-house team of 30+ professionals and an additional external team of 20+. Providing services to clients worldwide.
• PIMS – Professional Institute of Marketing & Strategy:Co-founder of a Digital Marketing learning institute, PIMS, offering comprehensive training in the field.
• Writrox – Resume Writing Service Provider:Founder and operator of Writrox, a renowned resume writing service provider with a successful track record of over 9+ years and offering expert resume writing services to clients, aiding them in achieving their career goals.

Founders: Pranav Jha- Ap Web World

The year it was founded: 2012
Where it is located: Located in Noida Sector 16
Sector: Information Technology

Pranav Jha, Director of Ap web World, started the agency at a very young age, which goes to show his merit and vision as a leader to see a prominent future in this industry and the persistence & passion to follow it through. Pranav Jha started his venture with a team of 5-7 people at a time when very few people were aware of SEO, SERP ranking, or digital marketing but the Ap web world reaches so far and win the trust of over 1400+ clients. Over the last 1o years, he has also been able to maintain AP Web World’s independent status with pride and success, that too in a highly competitive market.

Q1.- How Was Your Journey as a founder? What were the main things that triggered your start?
Ans: My Journey started in 2012 after working for 1 year in 2 Startups. Since my college days, I was planning to start my own work. Starting your life on your own with no help from anyone else can be extremely daunting at first. However, with a bit of extra planning, it’s possible to get by.

Q2.- Did you work anywhere in the company or institution before starting your own thing? How was the experience of working there?
Ans: I worked with Axero solution as a Software Testing Engineer and my experience was wonderful there. I have learned a lot under Vivek sir and Raghav sir there. But I was always motivated towards starting something of my own.

Q3.- So without wasting much time, let us know about your dream and how you are making it at reality?
Ans : I was planning to make AP Web World as one of the best Digital Marketing Agency and want to help startups in their growth journey.

Q4. How did you realize that you should start this thing? Was there a specific pain point you recognized?
Ans : I was very active during my college years and was a self-starter for exploring a new horizon always. I always had good marketing skills and a little conversion during struggling days push me to go ahead and work on start-up from scratch.

Q5. Did you start it on your own or there are other co-founders working with you?
Ans : Although we started AP Web World with a group of 4 individuals but in the initial phase we were not going well and we were also not financially sound, so due to this reason one by one all partners left while I still kept chasing my entrepreneurship journey. In PIMS also I got support from two awesome Co-founders.

Q6. How, do you think, your company/Institute is making the world a better place to live?
Ans : Our company is helping brands to grow every day. Ap Web World group has been the creative genius behind some of the most spectacular corporate creative strategy spaces in the country. In the Digital Marketing industry, where competition is at its peak, AP Web World has emerged as an agency that can constantly deliver what this field needs today and this was my only vision when I started this company.

Over 10 years, we have spent around 20 crores on campaigns and generated more than 500 Crore of business in ROI with major industries in Education and Real Estate.

Q7. When did you join PIMS and what made you join it?

Ans. I became a co-founder of PIMS in 2019. I always wanted to share my knowledge with everyone. With my years of experience in the digital marketing industry, I became a digital marketing consultant and also trained 5000+ individuals in the same field

Q8. What is your vision regarding your company/institute? What is the end game here?
Ans : The vision is to give a new shape to businesses and be part of digital marketing for next-generation ahead and in this, there is no end game. With time, we constantly change our strategies and try to move toward a bigger goal. So, in my opinion, there is no end game.

Q9. Have you been funded?
Ans : It’s a self-funded company.

Q10. What are things to be kept in mind to land a potential investor?
Ans : Someone who can understand the impact of digital marketing and user engagement.

Q11. What is the best marketing and customer acquisition strategy according to you?
Ans : Best marketing strategy: Representing the brand in the best way so it looks most suited to the consumer.

Customer Acquisition Strategy: Understanding the Consumer mindset will help you target a new audience and explore new markets

Q12. One piece of advice you would like to share with aspiring entrepreneurs/students?
Ans : Keep putting in your effort and improvise every day. There is no end to success. It’s a long going process and one should not get demoralize or stop trying.

Q13. What is leadership according to you?
Ans : If you win, let the team take credit and if they face challenges just come ahead and hold your team to move ahead to keep them competitive.

Q14. How many years you have been in this industry and how much percentage of the targeted user have you been able to achieve?
Ans : Professionally, its been for more than 10 years and we have worked with companies in education, entertainment, real estate, e-commerce, and other sectors to improve their brand growth organically and through paid ads. Also, He has worked with international clients and imparted consultancy to Australia and USA-based agencies and helped them in growing their businesses organically.

AP Web World has worked with 1400+ Clients across the world successfully with a team of 30 to 35 creative minds. We are still trying to achieve more users so the journey is still on.

Also, in PIMS I trained 5000+ professionals/students who are now placed in good companies or doing their own work.

Q15. What is your next strategy to attract more traction?
Ans : Adding value for more than 1400+ clients’ journeys is a big achievement and we I am building strong network which does not give any end to a number so they can bring more clients for us.

Q16. Will you be broadening your target audience or the customer segments any time soon?
Ans : At initial stage, I tried to be quite specific in targeting my audience rather than target every industry. Education and Real Estate was my primary niche but now as years passed, I have opened my arms and serving every industry including e-commerce, health, finances, etc.

Q17. What were the high and the low points of this journey?
Low, in 2015, when one of my big projects got delayed in delivery due to that lot of salary expenses, and loss had to be handled at my end, and then in 2017, when we founded new social media communities and started doing events for digital marketing to explore markets. While I was in the low phase, my wife and brother greatly supported me. Since 2017 we haven’t seen back and kept improving our journey.

High has been since 2019 when I built a strong team with many new clients who onboarded us and are still our constant clients.

Meeting the right kind people, and entrepreneurs change my perspective towards life and success.

Q18. Do you think there is an employment crisis in the country?
Ans : No, I think there is a skill crisis.

Q19. What can be done to remove these skills and employment gaps?
Ans : Need to focus on core areas of employment and skill acquisition.

Q20. How entrepreneurship can benefit the employment situation in India?
Ans : Every Entrepreneur brings a new idea that helps industries to take different directions.

Q21. Do you need to be the special one to launch your start-up?
Ans : No, One just needs to be 100% Passionate about what one believe in.

Q22. When should one go for funding and capital investors?
Ans : Once you have faith in the right product and financial resources that can scale you to the next step then funding can help you to bridge those gaps respectively.

Q23. What are your achievements in the last 10 years?
Ans: I have had the privilege of conducting sessions at numerous esteemed institutions, such as the ICFAI University, Amity University, DM Conference, PushStart, DigiPath, Kirori Mal College Delhi, the IILM Academy of Higher Learning, BHU University, Dot Net Trick Edtech Platform, BM English Speaking Institute, and several other top-tier universities.

Furthermore, I actively participated as a speaker at the Startup Summit 2022 at Umrao, where I shared insights into effective SEO strategies. 

I have played a pivotal role in upskilling over 5000 professionals through my engagement in conferences, seminars, and training sessions. My contributions have not gone unnoticed, as I have been featured on prominent platforms like We Yo Talks and Business Ki Baat.

Additionally, I served as a speaker at Webfair Meetup 17 and took a session at Serpzilla. The journey has been enriching, marked by achievements such as being invited as a Josh Talks speaker, gaining recognition as a TEDx speaker, and receiving invitations from esteemed institutions like Amity University, further solidifying my standing in the industry.

Q24. What were your plans and targets last year for your company/institute and its businesses? Were you on-track, ahead of, or trailing the targets?

Ans. My plans include collaborating with more and more clients and be at a great service to them. One of my goals was also to increase the company’s income. Other than that, my target was to provide a way to measure success, keep all employees on the same page as to what the goals of the company are and also ensure that the company is heard in the right direction. Also, my plan was to provide training to more students in PIMS.

Yes, I was on track. In between, we got a little off track, but somehow managed and I was able to achieve everything that I planned and aimed for.

Q25. The quote or thought that’ll inspire you in 2024: Anything. Yours, someone elses. 

Ans. The quote that will inspire me in 2024 is the one by Vince Lombardi, which says, “Being from a small city or a medium background, you have nothing to lose and a lot to gain. So keep chasing your dream”

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